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25 Nov 2009 - Cost savings for SMEs - Cloud Computing Market Potential is Enormous - LianHe ZaoBao

Cost savings for SMEs - Cloud Computing Market Potential is Enormous

In an article dated 25 Nov 2009 in LianHe ZaoBao, Mr Steven Ng, Nexwave Telecom's Managing Director said: 'We discovered that the financial crisis hasten the pace of local enterprises adopting software and hosted services. Mentality of local enterprises is to 'hold on to their money'.

With the emergence of internet, 'Cloud Computing' (CC) has become a world trend. The current depression also made many enterprises appreciate the benefits of 'CC' as well as increase in its potential.

Mr Steven Ng pointed that the biggest benefit of 'CC' is cost savings. It works on 'user-demand' whereby the subscribers select suitable software and hardware from hosted services providers; and enjoy savings of over ten thousands during the initial stage of deployment. He felt that the greatest beneficiary of 'CC' is small-middle enterprises. The recent recession also drove these enterprises to appreciate the benefits of this technology.

Further, according to Mr Steven Ng, '80% of the small-middle enterprises have 10 employees or below. This is the largest yet under-served sector of the market. We also discover that the recent financial crisis hasten the pace of local enterprises adopting software and hosted services. Mentality of local enterprises is to 'hold on to their money'.

'CC' means the technology of putting data, personal information and softwares on the remote server and extracted these information when needed. In other words, there is no need to equip and upload all these information on every individual computer.

IT's researcher, Springboard, projected the market potential of SaaS service by Asia-Pacific enterprises to increase by 46% to US$22.5 Billion from 2008-2012.

Currently, the global 'CC' market is in the nuturing stage but with enormous potential. IT's research, Springboard, projected the market potential of SaaS service by Asia-Pacific enterprises to increase by 46% to US$22.5 Billion from 2008-2012.

Though big players like Microsoft, Google and IBM have invested enormously, majority of the service providers are still searching for its positioning to meet future market needs.

Under TeleChoice, a listed company, Nexware Telecoms provides enterprises services such as World Conference, VOIP, Wireless etc. In addition, through Sunpage, we also provide IDD, SMS and other consumer services. In particular, International Direct Dial serivce contributed more than 50% of the company's earnings. But, the IDD market is extremely competitive for the past few years, making it a motivation for Nexwave to diversify its business.To ride on this wave, Nexwave had invested a few million dollars into this new territory last year and launched a series of enterprise solutions this month, which combine email and video cam-conferencing together under Unified Communications.

At the same time, Nexwave is also collaborating with A*Star to develop a software that will convert voice contents into texts. This is scheduled to be launch in the 1st Qtr of next year.